Brandraising: How Nonprofits Raise Visibility and Money by Sarah Durham

By Sarah Durham

within the present economic system, nonprofits have to specialize in how you can stick out from the group, win charitable money, and live on the downturn. potent, mission-focused communications may also help organisations construct robust identities, heightened reputations, and elevated fundraising power. Brandraising outlines a mission-driven method of communications and advertising, particularly designed to spice up fundraising efforts. This booklet offers instruments and assistance for nonprofits trying to rework their communications and advertising via shrewdpermanent positioning, branding, campaigns, and fabrics that leverage strong procedure and nice inventive, with a different specialise in the intersection of communications and fundraising.

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