Campaigns That Matter: The Importance of Campaign Visits in by Jay Wendland

By Jay Wendland

Every 4 years american citizens are inundated with crusade actions from applicants trying to turn into the subsequent president of the USA. An under-researched region of those crusade actions are crusade visits—rallies, city corridor conferences, and candidate meet-and-greets for instance. just about all applicants behavior visits, but we don't have an outstanding figuring out of ways they impact citizens. Wendland tackles 4 gigantic questions all through Campaigns That Matter: 1) Do campaigns topic? 2) Are crusade visits strategic? three) Do visits aid mobilize electorate? four) Do visits effect candidate choice? utilizing a different set of knowledge that incorporates all visits performed during the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how those visits affected citizens in comparison to conventional measures of ads, crusade spending, and momentum. In doing so, Wendland has supplied us with a extra accomplished photograph of ways citizens make judgements within the balloting booth.

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