Corporate Social Responsibility - Mythen und Maßnahmen: by Gisela Burckhardt

By Gisela Burckhardt

In Zeiten der Globalisierung und Massenproduktion rückt verantwortungsvolle Unternehmensführung immer mehr in das Bewusstsein der Unternehmen. Damit company Social accountability in Organisationen nicht als reine PR-Maßnahme angesehen wird, braucht es jedoch zunächst ein tiefes Verständnis, used to be sich hinter dem Begriff eigentlich verbirgt. Dieses Buch zeigt die Bandbreite von Unternehmensverantwortung zwischen Freiwilligkeit und Regulierung in globalen Lieferketten auf. Es stellt Maßnahmen und Initiativen von Unternehmen vor und gibt konkrete Empfehlungen, wie sinnvolle und nachhaltige CSR-Maßnahmen in Organisationen umgesetzt werden können.

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