CSR und Social Media: Unternehmerische Verantwortung in by Riccardo Wagner,Georg Lahme,Tim Breitbarth

By Riccardo Wagner,Georg Lahme,Tim Breitbarth

Renommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social net geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.

Show description

Read or Download CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition) PDF

Best nonprofit organisations & charities books

Intermediate Sanctions: Curbing Nonprofit Abuse (Wiley Nonprofit Law, Finance and Management Series)

What are the necessities of the recent intermediate sanctions legislation? what's the definition of an extra gain transaction? How will monetary consequences be decided? How will sanctions be utilized? What are the law's accelerated reporting and disclosure standards? What can nonprofits do to plot for compliance?

Governance for Collaboratives: A Guide to Resolving Power and Conflict Issues

In Governance for Collaboratives: A advisor toResolving strength and clash concerns Joan explores:• Collaboration as a device for switch (not a panacea)• Member self curiosity• utilizing collaboratives as a device to handle complexproblems• no matter if collaboration provides a severe mass forlarge scale swap• the original attribute of a collaborative where“everyone has a stake yet nobody owns it”• The convening function• the stress for collaborative companions in donning twohats (their personal association and the collaborative)• Having the fitting humans on the desk• association rules for collaboratives and itsmember corporations• tips to tackle energy imbalances• Unlearning conventional methods of organizing

Aid and Influence: Do Donors Help or Hinder?

Reduction is often a way of effect: political, advertisement, army and security-related. a few impression is benign, yet a lot of it really is coercive, even 'imperialistic'. Given the character of relief, its effectiveness might be judged not just in developmental phrases, yet by way of diplomacy. Even donors agree that, on either counts, the returns are meagre.

The Logic Model Guidebook: Better Strategies for Great Results: Volume 2

The good judgment version Guidebook deals transparent, step by step aid for developing good judgment versions and the modeling method in more than a few contexts. Lisa Wyatt Knowlton and Cynthia C. Phillips describe the buildings, procedures, and language of good judgment types as a strong device to enhance the layout, improvement, and implementation of application and association switch efforts.

Additional resources for CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility) (German Edition)

Example text

Download PDF sample

Rated 4.77 of 5 – based on 3 votes