Deutsche Stiftungen und ihre Kommunikation: Grundlagen und by Ulrike Posch

By Ulrike Posch

Ulrike Posch entwickelt bislang fehlende Kriterien für gute Stiftungskommunikation als Teil des Stiftungsmanagements. Auf der foundation der historischen Wurzeln von Stiftungen, ihrer phänomenologischen Ausprägungen sowie den gegenwärtigen normativen Anforderungen an das Stiftungsmanagement zeigt sie praktische Schritte zu einer zeitgemäßen Stiftungskommunikation. Hintergrund für diese Forschungsarbeit ist ein sichtbar wachsendes Stiftungswesen in Deutschland, das professioneller Kommunikation bedarf. Denn trotz der zunehmenden Bedeutung kann bislang weniger als die Hälfte der Bevölkerung eine Stiftung namentlich nennen und eighty Prozent geben an, noch nie Kontakt zu einer Stiftung gehabt zu haben.

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